Hotel Consulting

Digital aids to increase economic efficiency

The hotel industry is an industry that thrives on personal contacts and human interaction. A smile at the reception, a fragrant fillet of beef and a short break in the wellness area are the currencies in the hotel business. All the more reason why there is great potential, especially in this industry, to take the step towards the future with the help of digitization, to use existing resources effectively and thereby noticeably increase the profitability of the company. The hotel industry has long been regarded as one of the drivers of digitization. And rightly so. They started with digital booking portals and were very fast bookable for the guest. Furthermore, a lot of effort and energy is invested in digital marketing. Most of today’s guests are interested in different holiday regions on the Internet and are then very skilfully taken to their own page in the course of the Customer Journey.

We are convinced that there is still further potential in the back-office areas of the hotel industry that should be exploited. With our hotel consulting we show you the opportunities and support you in the introduction of modern technologies. One thing right from the start: The cordial contact with your guests will nevertheless remain your most important capital.

These are the goals of our hotel consulting services

In order to recognize the invaluable value of an impartial and professional view of your hotel operation, we would like to familiarize you with our goals. Of course, these depend to a large extent on the current status quo. Would you like to increase the economic success of your hotel or get the house out of the red?

Our primary goal is to recognize the digitization potential of your house and to develop appropriate measures based on this. This starts with the optimisation of guest contact through more customer-friendly booking measures and ends with the tool-supported evaluation of your commercial data and your balance sheets. The existing resources of your house should be distributed in such a way that they are optimally used. Wherever it is possible and reasonable, technical solutions should take over the work in the future. Your employees concentrate on their core work.

What can digitization look like in a hotel?

Every company has the potential to standardize and digitize manual processes. This gives your employees the opportunity to concentrate more intensively on their core work and above all on contact with the guests. Through digitization processes you save resources in places that can also be taken over by tools and use them where guest contact is concerned. Our hotel consulting services are designed to show you exactly this potential..

Digitisation options in your hotel

› Automated check-in
› Online reservations (hotel rooms, tables in the restaurant, wellness appointments, etc.)
› Improved services (e.g. sending a digital guest folder)
› Online bookings of day rooms
› Web-based duty rosters for employees
› Web-based service plans for the room service
› The digital room
› Digitised guest information can be viewed from anywhere
› Automation of invoices
› Inventories via tools
› Transparent valuation management
› Voice control in the rooms and conference rooms
› Virtual tours through your hotel
› Augmented Reality applications for guest retention

This is only an excerpt of the possibilities that we can present to you within the framework of hotel consulting. Digitisation processes save you and your guests time, which you as a hotelier can invest in strategy development, the development of new ideas or in guest contact.

Digitisation options in your hotel

New software as the basis for future-oriented decisions

While the hotel guests ideally find a relaxed atmosphere in which they can switch off from everyday life, analyses, studies and strategic plans are constantly running in the background. Numerous data must be evaluated, from budget planning to room occupancy to the use of goods in the restaurant. The collection and evaluation of this information requires a lot of time. With the support of our hotel consultants, we will find the right management software to support you in collecting and evaluating all information relevant to you. The data are prepared in such a way that they present the actual state transparently and thus offer you an important basis for decision-making.

Während die Gäste im Hotel idealerweise eine entspannte Atmosphäre vorfinden, in der sie abschalten können vom Alltag, laufen im Hintergrund permanent Analysen, Studien und strategische Planungen. Zahlreiche Daten müssen ausgewertet werden, von der Budgetplanung über die Zimmerbelegung bis zum Wareneinsatz im Restaurant. Die Erfassung und Auswertung dieser Informationen erfordert sehr viel Zeit. Mit der Unterstützung durch unsere Hotelberatung finden wir die richtige Management-Software, die Sie beim Sammeln und der Auswertung aller für Sie relevanten Informationen unterstützt. Die Daten werden so aufbereitet, dass sie den Ist-Zustand transparent darstellen und Ihnen damit eine wichtige Entscheidungsgrundlage bieten.

Strategic analysis of your company including your positioning and your competition

Ongoing cooperation in controlling and target budgeting

Planning of measures for digitization

Identification of digitalization gaps

Implementation of new technology

Training for employees

Aftercare

For your success, we work together with the most important automation suppliers. For the recommendation, we look far beyond the horizon, not only until tomorrow or the day after tomorrow, but for years to come. We know the trends and transform them into monetary advantages for you within the framework of hotel consulting.

Hotel consulting for companies with economic difficulties

If hotels get into an economic crisis, this can be balanced again with the support of a professional hotel consultancy. The faster you consult the hotel consultancy, the faster you can react to the new market situation. We develop restructuring and reorganization measures within the framework of hotel consulting. We analyse the strengths and weaknesses of your business, advise you on new marketing strategies and check whether you can use existing resources more efficiently with the help of digital technology.

Our strategic approach for hotel management consulting

We work with our self-developed “House of strategy”. On this basis, we define the vision and positioning you have for your company and incorporate your company’s values into every concept. We then develop a concept and support you during implementation. An important part of our work is operational project management. We support you in the selection of partners and the implementation of complex strategies. Everything always takes place in consultation with the company management.

Take advantage of hotel digitization and automation options

In most hotel operations, we recognize economically viable options for digitization and automation. We are well aware that the implementation of this new technology into our operations is a big step. Therefore it is important to accompany this step not only technically, but also humanly. This is because employees often react sensitively to new situations when they are relieved of parts of their own responsibility. This makes it all the more important to integrate the hotel staff into the hotel consultancy from the outset and to involve them in important decision-making processes. They should understand that hotel consulting is not designed to replace them, but to give them more time for essential work and thereby increase the efficiency and sustainability of the entire business.

In den meisten Hotelbetrieben erkennen wir wirtschaftlich sinnvolle Optionen zur Digitalisierung und Automatisierung. Wir sind uns darüber im Klaren, dass die Implementierung dieser neuen Technik in den Betrieb ein großer Schritt ist. Daher ist es wichtig, diesen Schritt nicht nur technisch, sondern auch menschlich zu begleiten. Denn Mitarbeiter reagieren oft sensibel auf Neues, wenn ihnen dadurch Teile der bisher eigenen Verantwortlichkeit abnimmt. Umso wichtiger ist es, die Mitarbeiter des Hotels von Anfang an in die Hotelberatung zu integrieren und sie an wichtigen Entscheidungsprozessen zu beteiligen. Sie sollen verstehen, dass die Hotelberatung nicht darauf ausgelegt ist, sie zu ersetzen, sondern ihnen mehr Zeit für wesentliche Arbeit zu verschaffen und dadurch die Effizienz und Zukunftsfähigkeit des gesamten Betriebes zu steigern.

Support in digital marketing & SEO (Search Engine Optimization)

We are also happy to support you in digital marketing and in on-page and off-page search engine optimization. “Location, location, location” is how the hotel pioneer Conrad Hilton once described the secrets of his success. A hotel is successful if it has a good location. However, Mr. Hilton also taught us the importance and value of detail. Asked at a conference what the most important lessons of his long career were: “don’t forget to stow the shower curtain inside the bathtub”. In the end, it’s all about details. And it is exactly these details that we take care of when we advise you in the area of digital marketing and search engine optimization.

This is exactly how we proceed in Search Engine Optimization, SEO, Optimization. We improve your rankings with our internal experts by working according to the best industry standards. Of course, we do not know the individual factors that make up a good ranking in detail. This knows only Google personally. But we have a good idea of what distinguishes a good side from a bad side. Our experts at Limendo work here according to a simple credo “content, content, content” – in the end, every reader, even of a website, simply wants to read good content.

LIMENDO BUSINESS CONSULTING FOR HOTELS: HOTEL CONSULTING FROM SOUTH TYROL, BOLZANO